4) Who would be the audience for your media product?
"Similarly to those represented in our film opening, the
target audience for our film is teenagers and young adults around the ages of
15-24. However, the film could easily attract a slightly older consumer due to
the possible nostalgia of teenage life evolving around independence but equally
fear. The sensitive subject matter and emotional intensity of the film meant we
decided upon a certificate 15. Under the teen drama/thriller genre, we believe
this was appropriate as the entirety of the story follows a teenage protagonist
coming to terms with the expectations of youth but also unexpected dangers
beyond such. A 12 certificate would not be in keeping with our desired audience
and an 18 rating is too severe for the content of the film."
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